The popularity of text messaging coupled with the immediate delivery to its audience is making marketing via SMS the newest trend for small businesses. With the ability to reach thousands of people at one time and in a more personal way than billboards and television and with significantly less cost SMS advertising is riding a wave that will only continue to swell. Research shows that 94% of all text messages are read, meaning that your message will be viewed by almost everyone it is sent out to.

While there are some demographics who object to receiving text message advertising, others are more in tune and would accept media advertising via their cell phone. Michael Hanley’s research at Ball State University shows that one in ten college students have received mobile ads and twenty-eight percent think getting movie and restaurant coupons on their cell phone is a good idea.

Getting the ad to the end-user is usually a combination task using another marketing media to introduce the mobile market to the text message version. For example, if you watch American Idol or Dancing with the Stars, you have the option to text message in your vote; Coke Rewards has a text message option for inputting codes – once the consumer opts in, text advertising is sent out on a near daily basis. Other ways to reach your audience is to offer a text message opt-in via your website or POS. Some marketing campaigns may purchase opt-in lists of subscribers, but this is not a recommended practice and is not in full compliance with FCC laws banning spam on handsets.

So far in this new media for advertising the biggest drawback has been that most mobile messengers only carry a limited amount of text messages on their cell phone plan and some plans charge for both incoming and out-bound text messages. Cell phone companies are working on better plans that allow for unlimited text messages without the exuberant fees. Marketing companies in the mean time must use the opt-in and opt-out method so that the audience has chosen to have the messages received. When sending the advertising reaches the point that there is no cost to the consumer the true results from text message advertising will be seen.

Whatever marketing method chosen small business owners should begin to explore text message marketing as another method of reaching the masses and putting their products and message directly in the hands of the consumer. Instant exposure for a generation who demands instant gratification has never been easier.

Biz N Need, LLC Uses “Small Businesses Restoration Pack” To Help Businesses Beat a Tough Economy with Innovation

Biz N Need, LLC., New York based a public relations, branding and marketing firm, comes to the rescue of small businesses fighting through tough times by offering innovative mobile public relations and social media.  With the launch of the “Small Business Restoration Pack”, Biz N Need, gives companies new hope to boost their businesses back into positive growth.

New York NY (Biz N Need) - Smart small business owners are finding ways to target more discriminating consumers in a tightening economy with emerging marketing techniques.

Although many small businesses are the first to be impacted by a shrinking economy, many of these same owners are seeing opportunity. As the economy and technology change consumers become more savvy. This creates a phenomenal opportunity for small businesses to smartly target buyers that are purchasing differently.

By designing mobile public relations and social media strategies small businesses can attract new customers, in emerging channels to grow while others contract.

The secret is redesigning your marketing programs to capture this new consumer behavior. It is no longer flashing banners and dancing pigs that capture customer’s attention, it is mobile communication and social media interaction with trusted networks that gets your buyers attention and pointed at your business or service.

“We are seeing a growing trend of consumers using mobile devices and social media to guide their purchases,” says Sophia Crooks, Creative Director of Biz N Need, LLC. “This presents incredible opportunities for the right mobile public relations and social media strategy to attract these buyers and actually expand your business.”

Many of America’s greatest companies have reached their current levels by growing and taking market share when economies and technology shift. Each example repeats a clear and simple strategy–when things change, reshape your public relations and marketing strategy to leverage new opportunities to talk to customers where they communicate. Today, those conversations are happening on phones and social networks, Biz N Need will help take you there.

“This is exactly why we launched the Small Business Restoration Pack,” explains Crooks. “We wanted to give our clients a simple, complete, and affordable solution to drive them new, affluent buyers that will grow their business.”

Built in four phases, to precisely fit your growth plan, the Business Restoration Pack provides a complete communications strategy. The Business Restoration Pack includes the following phases:
• Evaluation and assessment of your business
• Strategic selection of the right media outlets for both public relations and social media development
• Communication plan implementation and saturation
• Providing a full response analysis

The Small Business Restoration Pack is offered at multiple levels to fit your business needs and budget with a Ruby Level starting at just $500 per month.

Biz N Need prides itself on client partnerships and looking for opportunities to grow their clients’ businesses with mobile public relations and social media solutions that drive results. The Small Business Restoration Pack is just another example of this commitment. For more information on the business Restoration Pack, visit bizinneed.com or call 888.639.1694 x 23

About Biz N Need, LLC
Biz N Need, LLC is a leader in medium and small business public relations and social and mobile marketing solutions. Biz N Need was founded to make communications and marketing programs more available and affordable to the business owners who need them most. Biz N Need leverages enormous experience and efficiency to get their clients’ value and benefits messages to the right markets and buyers–to bring results.