Archive for the ‘The PR World’ Category

Sep 2008 Biz N Need, LLC Uses “Small Businesses Restoration Pack” To Help Businesses Beat a Tough Economy with Innovation

Wednesday, September 24th, 2008


Biz N Need, LLC Uses “Small Businesses Restoration Pack” To Help Businesses Beat a Tough Economy with Innovation

Biz N Need, LLC., New York based a public relations, branding and marketing firm, comes to the rescue of small businesses fighting through tough times by offering innovative mobile public relations and social media.  With the launch of the “Small Business Restoration Pack”, Biz N Need, gives companies new hope to boost their businesses back into positive growth.

New York NY (Biz N Need) - Smart small business owners are finding ways to target more discriminating consumers in a tightening economy with emerging marketing techniques.

Although many small businesses are the first to be impacted by a shrinking economy, many of these same owners are seeing opportunity. As the economy and technology change consumers become more savvy. This creates a phenomenal opportunity for small businesses to smartly target buyers that are purchasing differently.

By designing mobile public relations and social media strategies small businesses can attract new customers, in emerging channels to grow while others contract.

The secret is redesigning your marketing programs to capture this new consumer behavior. It is no longer flashing banners and dancing pigs that capture customer’s attention, it is mobile communication and social media interaction with trusted networks that gets your buyers attention and pointed at your business or service.

“We are seeing a growing trend of consumers using mobile devices and social media to guide their purchases,” says Sophia Crooks, Creative Director of Biz N Need, LLC. “This presents incredible opportunities for the right mobile public relations and social media strategy to attract these buyers and actually expand your business.”

Many of America’s greatest companies have reached their current levels by growing and taking market share when economies and technology shift. Each example repeats a clear and simple strategy–when things change, reshape your public relations and marketing strategy to leverage new opportunities to talk to customers where they communicate. Today, those conversations are happening on phones and social networks, Biz N Need will help take you there.

“This is exactly why we launched the Small Business Restoration Pack,” explains Crooks. “We wanted to give our clients a simple, complete, and affordable solution to drive them new, affluent buyers that will grow their business.”

Built in four phases, to precisely fit your growth plan, the Business Restoration Pack provides a complete communications strategy. The Business Restoration Pack includes the following phases:
• Evaluation and assessment of your business
• Strategic selection of the right media outlets for both public relations and social media development
• Communication plan implementation and saturation
• Providing a full response analysis

The Small Business Restoration Pack is offered at multiple levels to fit your business needs and budget with a Ruby Level starting at just $500 per month.

Biz N Need prides itself on client partnerships and looking for opportunities to grow their clients’ businesses with mobile public relations and social media solutions that drive results. The Small Business Restoration Pack is just another example of this commitment. For more information on the business Restoration Pack, visit bizinneed.com or call 888.639.1694 x 23

About Biz N Need, LLC
Biz N Need, LLC is a leader in medium and small business public relations and social and mobile marketing solutions. Biz N Need was founded to make communications and marketing programs more available and affordable to the business owners who need them most. Biz N Need leverages enormous experience and efficiency to get their clients’ value and benefits messages to the right markets and buyers–to bring results.

Buy Promos Online, LLC Launches New Affordable Business and Holiday Promotional Items

Monday, September 22nd, 2008

Buy Promos Online, LLC announces the launch of a new line of promotional gifts that fits a pinched budget — $3.00 and Under promos. Tough times push companies to seek creative and affordable ways to grow their business. Promotional items for trade shows, appreciation gifts, and holiday greetings are a smart way to stay top of mind with new prospects and existing clients.

Denton, NC (BizNNeed)  — Companies are increasingly searching for smarter and more economical ways to generate new business and grow existing accounts.

The irony of challenging business cycles is that companies need more business, but have less money to market. Buy Promos Online recognizes this dilemma and is ready to help — launching a brand new, more affordable line of unique and creative gifts.

If you are feeling the pinch in your pocket this year you can still purchase promos, but look for items that are more affordable

“If you are feeling the pinch in your pocket this year you can still purchase promos, but look for items that are more affordable,” counsels Stephany Mushonga, Senior Executive of Buy Promos Online. “Consider new ideas or take your promotional campaign in a new direction.”

The $3.00 and under business promotion product line increases your business opportunities for less money. This more for less strategy, used by savvy business owners, is putting their brands in the homes and offices of hundreds of potential buyers — increasing new inquiries and client referrals.

Unfortunately, in a political campaign year, with trade show season in full swing, and the holidays fast approaching, inventories for promotional items are being decimated. “It has become essential to start thinking about your holiday season and trade show needs now, explains Mushonga. We cannot stress strongly enough that limited stock is becoming problematic throughout the entire promotional products sector.”

Growing a business in tough times can lead to big rewards. This is why increasing awareness and promoting your business is more critical than ever. Buy Promos Online is always looking for ways to make it easier for companies to keep their promotional and incentive strategies strong.

“Buy Promos Online understands the changing times and we are working hard to help our customers. We continue to offer the best pricing possible,” says Stephany Mushonga of BuyPromosOnline.com.” Now we are excited to offer a new category at www.buypromosonline.com for ‘$3.00 & Under’ items, and homepage specials of new, hot items. We continue to think of new ways to assist our customers promote themselves successfully.”

Partnering with Buy Promos Online is the best way to maximize your promotional goals and optimize your marketing budget.

About Buy Promos Online, LLC:
Buy Promos Online, LLC is a leader in promotional gifts and ideas to market your business. Founded in 1994, Buy Promos Online brings over a decade of experience in supplying companies large and small, nationwide with promotional products that help achieve marketing, incentive, and promotional goals. Buy Promos Online goal is to offer creative, affordable, quality promotional products easy, guaranteed, and fast.

For media relations or additional information contact Biz N Need at 1.888.639.1694 or visit http://www.bizinneed.com.

The Adventures Of Joe Schmo Small Business, Inc.

Saturday, August 23rd, 2008
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A Look At Branding

Monday, August 4th, 2008

All business organizations develop brand names to take hold of targeted market shares. A good brand is able to deliver a simple and clear message; emotionally bond with the client; motivate customers to buy the product; and determine the customers’ loyalty. Companies or personal portfolios need these trademark names so their clients will know and remember their business cultures, personalities, attributes and value. Brands signal customers’ potential impression on what kind of product or services the company provides. Customers may associate it with bad experiences or excellence.

 

Branding is both science and art. It has its own technology and creativity to make itself striking and appealing at the same time unique and original. Naming a brand is the critical aspect. It composes of sound, rhythm, and easy retention. Other companies use code names for the market to easily recall. Examples are F150 or PN96 which became the best selling vehicle in the US market. A good naming strategy for a brand can powerfully dictate a marketplace. This will help companies save huge advertising budgets.

 

One way to make branding successful is to understand the perspectives, wants, desires, and needs of clients and customers.  Branding strategies should be incorporated by the company at every point of contact with the public. The public should be able to generally identify with it based on experience and perceptions in life. Companies should spend ample time researching, studying, defining and developing a specific brand name that will retain in the memory of the general public. It becomes the established marketing message of the company’s product or service.

 

Branding should keep in mind the constantly changing needs of the society. It has to be receptive and open to the public’s demands. It should get itself actively involved in different promotional strategies rather than remain as a paper logo. The name, in itself, should connect both the product and the customers. Other brand names consider clients or prospects only as goods, instead of developing value on the product.

 

Companies should understand that the public is an intelligent entity. Brand names should have the adaptability to grow with the demands of active customers. They need to be dynamic in order to stimulate interests of prospects otherwise they are considered the static type of brand names.

Branding is different from the concept of commercials shown in television. Television advertisements stir and excite the curiosity of the customers and changes from time to time. Branding should be consistent, focused.

Gaining Business Exposure PT2

Wednesday, May 14th, 2008
 
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Gaining Exposure for a New Business

 

So you’ve started your new business and sent out your press releases, now you are waiting on the clients to come knocking on your door. How can you get more exposure? Following are several methods that are a sure fire way to hit the ground running.

AdWords by Google: This program will put your ad in spots that’s are relevant to search terms. If you are a florist, when you use AdWords and “flowers” is the query, your business listing would be one of those that Google lists.

Email Marketing: There are several companies who sponsor email marketing campaigns. Start a newsletter about your business and send it via email to prospective clients.

Host an Open House: Provide refreshments, have brochures about your business on hand and invite the community to come out and see what you are all about. This is an excellent way to meet the community and speak face to face with prospective clients. Invite local dignitaries and business leaders the more power players in the community that know you the more exposure you can expect.

Send prospective clients an impression. Browse marketing brochures for inexpensive yet memorable items to be imprinted with your company name and logo. Send an assistant around to pass them out.

Attend local job fairs and trade shows. These not only bring you exposure to the other businesses but also to prospective employees for when your business grows.

Direct Mail Campaign: A little more expensive but in the right scenario can be invaluable. Check your local community for companies that send out “Value Pak” coupon advertising. These companies include you and your ‘coupon’ in their package for much less than the cost of you sending out individual flyers to the entire community.

Always keep your business cards on your person and treat everyone you meet as the next million dollar account.