Let’s Make It Great In 2008- Slogan Or Plan Of Attack
Biz N Need, launches the “Let’s Make It Great In 2008″ small business PR campaign. The campaign is designed to provide small businesses nationwide with an effective, yet affordable avenue to spark public awareness and gain much needed exposure, without breaking the bank. “Two of the greatest challenges facing small business growth today are financing and cost effective marketing, “says Sophia Crooks Biz N Need PR and Branding Manager. “Our new program is strategically designed to address those needs, with proven techniques, regardless of industry.”
New York, NY (Bizinneed News) February 12, 2008 — The core principle of the Let’s Make It Great In 2008 campaign is its niche. Going against the grain and use of the everyday PR catch word, Biz N Need describes its niche as its client. “Our niche is you; I do not believe there is a one size fits all formula that should be applied solely based on industry. Our approach is completely client centric and caters to our client’s goal. When we say you are our niche, we simply mean that the strategies we implement, while being modern, creative and effective, are chosen based on their compatibility to your corporate image, overall message, industry, budget and desired results. Once effective strategies are chosen, they are then implemented in a way that offers the most measurable return on your investment.”
The unmistakable value of effective PR, Branding and Marketing is even more apparent today. Entrepreneurs all over the nation saw much more than the Giants beat the Patriots 17:14 during Super Bowl XXXVII. The keen entrepreneurial mind would have taken note and probably later researched the ROI on a 30 second $2.1 million ad. Unfortunately, too many small businesses find advertising rates to be so astronomical that they become intimidated and miss out on other, far less costly options. “While $2.1 million may prove to be a great extreme, doing nothing is much worse. The thing to keep in mind is that most of those corporate moguls started off in a similar position to that of most small businesses today - on a very tight budget - most are successful today as a result of really great PR,” says Sophia. “Even with a limited budget, there are still many effective options available to small business owners that can be implemented today to have such a dramatic impact on the business, that this time next year they’ll look back and say wow! 2008 was great.” Options such as podcasts, mobile marketing, blog syndication/RSS feeds, press release and article distribution, social bookmarking and various business networks, (all offered by Biz N Need) are proven avenues for cost effective promotion.
As a part of the new campaign, Biz N Need offers a complimentary PR Starter Kit to all new clients. A $1,500 value, the kit includes a website analysis (image and use of colors, SEO and keywords), PR checklist, PR & Marketing Campaign Consultation and a Customized Introductory Letter. The company will release its beta iSocialize™, a web 2.0 social network toolkit in mid April.